From Boutiques to Bargains - Your Ultimate Guide to Shopping in Soho New York

Shopping in Soho New York
From Boutiques to Bargains - Your Ultimate Guide to Shopping in Soho New York

There has been a time when some of the most admired stores did not line the cobblestone streets of SoHo. But luckily that is not the case these days. Since these places used to be full of factories and warehouses, but now they are high-end condos with plenty of storefronts on the ground level, so it’s must place to visit in New York.

We are not lying when we say SoHo has some of the best shopping stores in the whole world, It is all that New York is known for starting from one block to another it is full of the best shopping destinations in New York City’s SoHo neighborhood including high-end designer stores, the best kind of boutiques and outstanding outlets of the most famous clothing stores.

Still, it can be hard to pick which stores in Soho NYC are worth visiting because there are so many to choose from as well as some of the shops on 5th Avenue New York. But because of this and also for your ease and comfort we've put down a list of the best shopping in Soho New York for you, so that you can get the most out of your trip there. Let’s just get into it.

List of The 5 Most Admired Stores in SoHo NYC

If you really want to shop in SoHo, then you have to get lost. Simply allow yourself to roam from one block to another and then aimlessly, this is one of the best thing to do in New York because you’re going to have fun! But all you need to do is make sure you start with the most admirable shopping street in New York first.

1. Zara


Location: Broadway #503, New York, NY 10012

What Zara’s Soho store offers is really hard to beat, known for its clean yet sleek aesthetic, especially at such price points, it is remarkable! Zara has you covered at all times, whether it’s a piece of jewelry, an everyday t-shirt, or a coat that goes with everything, there is nothing you cannot find in this store.

2. H&M


Location: 515 Broadway, New York, NY 10015

It is a known fact throughout the world everyone loves H&M and the best part is that its a perfect example of why New Yorkers love shopping at affordable SoHo stores. The store is always bustling with locals looking for bargains on the latest trends, no matter what time of day it is, it is always on trend and has the best clothes. As the world's second-largest clothing retailer, they have several quite huge locations in NYC, but their SoHo location is one of the best.

3. Muji


Location: 455 Broadway, New York, NY 10013

Muji has become a very top best SoHo clothing store specially for those who love modest looks, so we must be thankful to its minimalist approach to life and fashion. You will notice that there are no creative logos all because the full Japanese name (Mujirushi Ryhin) translates to "no-brand quality goods." But it is a best tourist attractions in New York.

Muji is the best place to shop for basics if you are in for some simple shirts and dresses. They also have a large selection of home goods and essentials, which makes it one of the best stores in SoHo for those who just want to wander.

4. Uniqlo


Location: 546 Broadway, New York, NY 10012, United States

Known as the 4th largest retailer around the world, Uniqlo hails basically from Japan. As the store needed to expand its market in the US, it had to choose a flagship place, they knew NYC was the best choice, so they opened their store in Soho. Since it opened people from New York City are going crazy, they come all the way in order to stock up on goods. It is truly a great store with an amazing quality.

5. TJ Maxx

TJ Maxx

Location: 483 Broadway, New York, NY 10013

TJ Maxx is one of the stores in SoHo that is the most wallet-friendly for those of us who are trying to shop on a tight pocket, you must get all your budgeting tips for visiting New York in order if you want to make the most out of it.

Customers in New York can save a lot of money at TJ Maxx because they can negotiate with manufacturers to buy name-brand goods for a small fraction of their original price. So, the part is you can easily find some real gems at this amazing SoHo clothing store, like beautiful dresses and pants and whatever you are on the lookout for, this is your place since they always have killer deals.

Best 5 Clothing Stores in SoHo for Women

1. Madewell


Location: 486 Broadway, New York, NY 10013

Madewell is a J. Crew brand that was created to be a niche store for women's jeans. They've expanded to a wider range of items, and their SoHo clothing store sells nearly everything you need to put together a complete outfit.
Their SoHo location also takes part in Madewell's denim recycling program. Bring in a pair of old, unwanted jeans (any brand) for a $20 discount on the purchase of a new pair. Then Madewell sends your old jeans to be recycled into home insulation, giving them new life and keeping them out of landfills.

2. Reformation


Location: 23 Howard St, New York, NY 10013

Reformation is one of SoHo's most typical stores. They started their journey as a thrift store in Los Angeles in 2009 but soon started producing their own clothing. They make their clothing from repurposed and low-impact materials, with an emphasis on sustainability.

In the reports, they discuss their successes and failures in terms of diversity, climate impact, and working conditions, as well as their goals for the coming year. The transparency is hard to beat, and it makes me want to return to their SoHo clothing store.

3. & Other Stories

& Other Stories

Location: 575 Broadway, New York, NY 10012

& Other Stories has design teams in Stockholm, Paris, and Los Angeles, each of which creates collections that reflect the fashion in their respective cities.

Locals can find items from all three designer cities in their SoHo clothing store, and they're encouraged to put together outfits which also tell their own story.

& Other Stories defies convention by avoiding fast fashion. Instead, they design timeless garments that will continue to tell the stories of the cities in which they were designed and the people who wore them.

4. COS


Location: 129 Spring St, New York, NY 10012

COS is one of SoHo's most contemporary clothing stores, with sleek basics lining the racks and shelves. Muted tones, as well as timeless black and white classics, are the order of the day.

Because they are owned by H&M, they have a similar aesthetic, but if H&M were the adolescent younger sibling, COS would be the sophisticated young professional.

5. Bloomingdale’s


Location: 504 Broadway, New York, NY 10012, United States

Bloomingdale's is a large, luxury department store chain, and one of the best locations for Shopping in New York. The store is well-known and well-liked by the community. Even Rachel Green from the hit TV show Friends worked here! The Bloomingdale’s clothing store in SoHo is full of great finds, but you know since you’ll be in Broadway you might want to know the fact that they have a public restroom if in case you need it.

Top 10 Clothing Stores in SoHo for Men

1. Rag & Bone

Rag bone

Location: 119 Mercer St, New York, NY 10012

Rag & Bone is one of the best stores for men in SoHo, inspired by a fusion of aesthetics between British tailored suits and American workwear. Consider denim, flannels, and boots, then go all out, so you must know the best time to visit New York, so you ca get your hand on their amazing stuff. The brand will set you back a pretty penny, but the quality is outstanding.

2. Bonobos


Location: 35 Crosby St, New York, NY 10013

Bonobos started as an online retailer, but their growing success forced them to open a SoHo clothing store. They have a great selection of pants and shirts that people would classify as date night casual. Appointments with stylists are available at the location, also when you need assistance, the staff is friendly and knowledgeable.

3. Sandro


Location: 117 Prince St, New York, NY 10012

Sandro has captured the Parisian chic look and expanded it from a single storefront in Paris to over 600 locations around the world. Among the many stores in SoHo is their US flagship location.

There's enough casual European-inspired clothing for all of us to have our main character moment. Because of the simple elegance of their pieces, it has become one of the best go-to mens clothing stores in SoHo since it has everything you need.

4. J. Crew the Mens Shop

J. Crew the Mens Shop

Location: 484 Broadway, New York, NY 10013

Among the many stores in SoHo, the J. Crew Mens Shop is worth a visit whenever I'm in the neighborhood. It's old dependable to me. Quality pieces with reasonable prices, such as coats, cashmere, and chinos, that are closet staples.

In the 1980s, the company started designing Ralph Lauren-style clothing for people who didn't have Ralph Lauren-style money. It's difficult to compete with the socialites on the New York City stage, but the J. Crew Mens Shop evens the playing field.

5. ARI


Location: 471 W Broadway, New York, NY 10012

Ari is an Italian-made high-end store, and the price reflects its status. Having said that, I think it's one of the best stores in SoHo. They are only available in New York, Miami, and Beverly Hills.

Unlike some other luxury stores, the store has a more casual vibe, so even if it's just for a quick visit, I always recommend it to my friends. Aside from the pricey t-shirts, they also make beautiful leather jackets. Their suede cashmere "whisky" jacket is stunning and keeps appearing in my dreams.

6. Allbirds


Location: 73 Spring St Frnt B, New York, NY 10012

Allbirds, founded in 2014, has amassed a cult-like following in an impressively short period of time. The SoHo shoe store rose to prominence thanks to their first Merino wool shoe.
They now make everything from running shoes to flats and are simple, sustainable, and versatile. It's one of the few stores in SoHo where the entire family can find something they like. They claim to have the "most comfortable shoes in the world."

7. Nike


Location: 529 Broadway, New York, NY 10012

How can we not include Nike this outstanding brand is synonymous with sneakers, and whether for a child or an adult, the excitement is the same. You'll be able to find exclusive items and score some serious deals at their SoHo shoe store.

It's worth a stop every time even in SoHo, even if it's just to look at the sale rack. The location also offers their famous "Nike by You" customization, allowing you complete control over the look of your kicks which is so unique and fun.

8. Kith


Location: 337 Lafayette St, New York, NY 10012

Although Kith is a great all-around SoHo clothing store, their footwear is where they truly shine. Kith collaborates with major brands to create popular classics with a distinctive twist. As an example, consider Birkenstock.
Kith collaborated with them to create their iconic Arizona and London sandals, but with wool on the inside. Instead of boring Birks, you can now enjoy a cozier slipper than everyone else in your friend group. They've designed shoes for Dr. Martens, Adidas, and others, and the only way to see them is to visit this SoHo shoe store.

9. Stadium Goods

Stadium Goods

Location: 47 Howard St, New York, NY 10013

Stadium Goods is a must-visit shoe store in SoHo for fans of Jordans and resale sneakers in general. It may appear that getting your hands on the latest releases is impossible, but you'd be surprised at what they have in stock.
The shoes will be expensive, but the premium is due to a guarantee of authenticity. When you're at the store where Complex films their popular show "Sneaker Shopping with Complex," there's no need to meet up with a sketchy guy from the internet.

10. John Fluevog

John Fluevog

Location: 67 Prince St, New York, NY 10012

John Fluevog, arguably the most unique shoe store in SoHo, creates loud shoes for the loudest spirits. Nothing compares to the bold colors and patterns used by the Canadian designer in his boots.

There's no reason not to visit the store if you're in New York and looking for something no one else has. Countless very popular celebrities have worn their boots, from Alice Cooper to Beyonce, so why not you?

5 Best Jewelry Stores in SoHo

1. Catbird


Location: 253 Centre St, New York, NY 10013

Even though Catbird is technically in Little Italy, we consider it a must-visit jewellery store during a SoHo shopping spree. It's our go-to spot for cheap jewelry that can double as gifts or souvenirs. There is affordable, high-quality jewellery for under $100 (as well as more expensive options).rs every day and it still looks as good as the day it was bought it a year ago.

2. Versani


Location: 171 Mercer St, New York, NY 10012

Versani creates grungy jewelry with skulls, snakes, and claws reminiscent of what 1980s rockstars would wear. Versani's SoHo jewellery store also serves as their headquarters, allowing them to make adjustments and resize items in-house. This is convenient for visitors who are only staying for a few days because they can pick up their items before leaving town.

3. Tiffany & Co.

Tiffany & Co.

Location: 97 Greene St, New York, NY 10012

If you enjoyed the movie Breakfast at Tiffany's, you should go to Tiffany & Co.'s SoHo jewellery store. It's not the same store from the movie, but it's still one of the best in town.

Tiffanies has become a status symbol for the rich and famous over its 185-year history, but it also made some more affordable pieces. I always tell out-of-town friends to add this to their list of SoHo stores to visit.

4. Kendra Scott

Kendra Scott

Location: 126 Spring St, New York, NY 10012

Kendra Scott began her jewellery business in 2002 with $500 and a newborn baby. She went on to expand that business into more than 100 retail locations, with 95% of her more than 2,000 employees being women. Talk about female empowerment!

Her SoHo store offers both classic and trendy jewellery in price ranges to suit everyone's needs. The jewellery store has everything you'll need, whether you're looking for a gift or just shopping for yourself.

5. TAI Jewellery

TAI Jewellery

Location: 262 Mott St, New York, NY 10012

After gaining a loyal customer base through their sales both online and in boutiques, this woman-owned business made the decision in 2016 to open their first and only jewellery store in the SoHo neighbourhood of New York City. It's one of the best stores in SoHo for bargain hunters because most of their items are cute and affordable.

Top 5 Boutiques in SoHo

1. Celine


Location: 67 Wooster St, New York, NY 10012

Celine is the typical SoHo shopping place. There is so much to choose from at the high-end store. Shoes, jewelry, and leather goods are available in addition to women's and men's clothing. Their SoHo boutique has a relaxed and modern vibe, so it's worth a visit even if you just want to window shop.

2. L’Appartment Sezane


Location: 254 Elizabeth St, New York, NY 10012

Sézane is a well-known French fashion label. With its chic seasonal clothing line, it has amassed a cult-like following and decided to open a brick-and-mortar boutique in SoHo. Fortunately for us!

The store has the feel of a Parisian apartment, which adds to the unique shopping experience. Although technically you will not be able to stop in Nolita during SoHo shopping trips.

3. Kirna Zabete

Kirna Zabete

Location: 477 Broome St, New York, NY 10013

This SoHo boutique appears to be the kind of place Carrie Bradshaw from Sex and the City would shop. There are many high-end clothing items to choose from, and the store itself looks like it belongs in a fashion magazine.

4. Aritzia


Location: 524 Broadway, New York, NY 10012

Aritzia's trendy and beautiful women's clothing leaves no doubt as to why or how they have such a loyal customer base. Their SoHo boutique is always crowded with people looking through their two floors of fashion. Aritzia is also unique in that it has a cafe within its store. After a long day of shopping in SoHo, their A-OK Cafe can provide a much-needed pick-me-up.

5. Wolf & Badger

Wolf & Badger

Location: 95 Grand St, New York, NY 10013

Wolf & Badger's SoHo boutique puts the world's best independent brands at the fingertips of New Yorkers. Unlike some other SoHo stores that cater exclusively to women, Wolf & Badger has something for everyone's wardrobe.

Wolf & Badger sells designers from all over the world, so you never know what you'll find. It's fitting that they chose New York City as their American outpost.


We hope our guide has helped you understand what a treasure New York holds within. If you are looking to shop, SoHo is your answer, you will find everything you're on the lookout for. We have mentioned some of the best stores as well as in every category for your ease. You will definitely get whole lot done in just a day on your shopping spree, have fun!

Frequently Asked Questions

Is SoHo NYC good for shopping?

At the start of the 20th century factories and auto shops were located in SoHo. It is now the centre of global design and a great place for fashion lovers to hang out. There is a lot to see in this area between Houston and Canal Streets from Bloomingdales to designer stores like Prada.

What is the main shopping street in SoHo New York?

There are stores all over the neighbourhood but the main shopping streets are Broadway Prince Street Spring Street and West Broadway. There are also street vendors selling handmade jewellery scarves handbags sunglasses and caps on their sidewalks. We have also written about the most famous stores on our blog.

What is SoHo in New York famous for?

It stands for south of Houston Street. These days the area is known for its high end shops artists and cast iron buildings. But in the middle of the 1900 SoHo was known for its factories and industries which is how it got the name Hells Hundred Acres.

What street has the best shopping in New York?

The most famous shopping street in New York is Fifth Avenue. It is likely the most famous shopping street in the whole world. Around here, you can find main stores for many high end designers such as Gucci Prada Valentino Armani Fendi Louis Vuitton and more.

Why is SoHo so expensive?

It is not a big surprise that five of the ten most expensive streets are in Tribeca and four are in Soho. Because there are not many rentals available in those two areas compared to other parts of the city they are always the most expensive in the city.
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