For someone not having a hint about photography but using Instagram to earn around $15000 for a single shot, Liz Eswein is a true example of self-made social media influencer. See how she oversees a network of over a thousand social media influencers through Laundry Service, a social media firm, and how she helps some of them reach over $100,000 in revenue by having them post images of themselves on Instagram for businesses.
About Liz Eswein
As we speak about the top NYC influencers and most prominent Instagram personalities, Liz Eswein is bound to make into every list. With a net worth of around $4 million, Liz Eswein isn’t just a success of current times. But ever since her early age she has come up with great ideas that are not only fruitful for her but others too.
Liz Eswein Education and Early Life
Liz Eswein is a graduate of NYU and someone who spent her intern days working for the every so famous W and Women’s Wear Daily, both very credible names. She is a marketing genius thinking about methods and techniques to improve the way businesses work in modern times. Due to her creative marketing thought process, she co-founded The Mobile Media Lab, an organization that uses Instagram to promote businesses and brands. It should be mentioned that she is one of the most followed users on the platform, having even more followers than Lady Gaga.
So while we are covering the most famous people who live in New York, Liz Eswein has earned that title because of social media popularity and her skills of shaping brands into a community.
Liz Eswein Social Media
On social Media Liz Eswein has used the platform for all the right reasons. She has around 1.5 million followers on Instagram with the number increasing constantly. Also, she speaks many languages and conveys tones of thoughts with her beautiful photography.
Liz Eswein on Instagram
Eswein's quick acquisition of generic Instagram usernames after signing up for the network accounts for a large portion of her popularity on the platform. On the then-new photo-sharing site, Eswein grabbed up @baking, @food, and @realestate in a manner comparable to domain squatting, with the idea that the simple account names would be simple for people to locate and draw sizable followings. The less complicated, the better!
However, Eswein's personal account, @newyorkcity, was the most popular and the one that gave her the opportunity to start her own Instagram business. The account's name suggests that it was devoted to capturing New York City's countless stunning scenes, skylines, and personalities. She adheres to her commitment to New York!
As soon as people saw and liked their beloved New York from a fresh perspective, they began to watch her, adore her, and wait for her content. Because of her attention to detail, Liz Eswein's account soon gained a following and corporations like T-Mobile started giving her $500 to publish images, proving that "beauty lies in the eyes of the beholder." Being an intern in the advertising divisions of W and Women's Wear Daily, Eswein was aware that a few hundred dollars was a little amount compared to what businesses spent for spreads in high-end fashion magazines.
This awareness of how brands exploit influencers and popular names online, Liz Eswein came up with an idea to combat this issue. Hence giving birth to the idea of The Mobile Media Lab. It is due to her awareness they herself along with many popular influencers such as Blair Eadie and Leandra Cohen are recognized fairly for their efforts too.
Mobile Media Lab
A Creative agency promoting and showcasing the Instagram influencers in the right light to the brands so the brands can be wary of exploiting them in any way. Knowing how instagrammers not only put their photos online but present a deep creative thought process, months of hard work and tones of thoughts behind each picture, the Mobile Media lab connects the right influencer to the right agency.
In order to demonstrate the amount of work that Instagram influencers put into each picture, Eswein gave an example of how she hardly ever uses the stock iPhone camera app. Her phone is filled with nine different apps, each of which is designed for a certain purpose, like taking pictures in low light. Following the capture of the images, she edits them using her assortment of 22 photo-editing applications.
Liz Eswein’s New York or Nowhere
Other than being an Instagram fame, Liz Eswein has a lot to offer on a plate. Enough to say about this is her flagship store ‘New York or Nowhere’ which started as a community and is now a well-known brand. Over the holidays, NYON debuted their first knit crewneck, which was a huge success. And shortly after that, the company introduced a blanket and a candle as well as additional home goods items. Above all, Moore and Eswein stated that their current priorities are to make sure that all upcoming goods in their selection are made with premium materials and represent a "step up" from their earlier models.
As for collaboration the most popular and well known collaboration the brand has is with the popular KNICKS. And after Knicks it is definitely not possible to get bigger than that and the question why would someone want to go bigger even?
History of New York or Nowhere
Not a fan of just fan following but with an intention to make an impact that a great one, Liz Eswein started the NYON Community with an aim to increase awareness about tones of social issues and topics. Originating from Eswein's @newyorkcity Instagram account, which presently has 1.5 million followers, NYON first made waves with digital downloads that included coloring books and phone backdrops. The three-year-old business is currently most recognized for its clothing and art prints bearing its name.